For my first social media tool I chose to look at Oktopost.
The world is moving towards social media. Most, if not all, companies have people devoted solely on building a social media presence and marketing their service or product on various social media platforms. Oktopost makes it easy to balance all social media accounts at once. It helps collect data as well so you can see what your customers have looked at on your page. I chose this tool because my future career is going to be in marketing. This tool does not just apply to marketers though. In marketing, it is going to be important for me to make sure that whatever company I work for has a useful presence on social media platforms. The analytics that this tool collects will help me assess which advertisements are worth spending time on and which advertisements are not worth the time anymore. This app will automatically help a marketer improve which leads he or she should pursue and not pursue. It saves time and money, which in a professional environment are the two most important resources.
For my second tool I chose Facebook audience insights.
This is an amazing tool that I had never heard of before and I am surprised that I haven't. Like I mentioned above I will become a marketer and this tool seems to be the most helpful one yet. It uses Facebook to help gather analytics anonymously about potential customers. It supplies you with information such as page likes, demographics, and recent purchase activities. It sounds a little creepy that this information would be available but like I said it is anonymous. Facebook has the most views per month and the number is close to two billion which is an absurdly large amount of people. If any social media site could supply useful information Facebook is certainly that. This tool could influence marketing campaigns in a drastic way. It helps with leads and it helps save time. I will surely use this tool when I find myself a job because it is extremely helpful.
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