Chapter 4

     Chapter four is exactly as the title suggests, a chapter on building a collaborative culture. The first part of the chapter talks about relationships within an organization and how building different relationships is vital in a collaborative environment. It seems to go without saying that relationships matter but the chapter describes different types of relationships. The first being Congeniality relationships. The chapter describes them as "polite, friendly relationships." Any and every work environment I have ever worked in is filled with these types of relationships. The second type of relationship talked about is Collegiality relationships. The chapter describes this type of relationship as "a shared belief that none of us is as good as all of us." This means that everybody has to recognize that a team is what makes an environment successful not just one person. I have learned that this type of relationship is not always included in work environments. There are always people who think they are better than everyone else, that is just a part of life.

                                   

     The next part of the chapter talks about people's needs and how to deal with them in a collaborative and supportive way. The author talks about grieving and how it is usually viewed as only being relevant with the passing of a loved one. The author then goes on to explain how this is false and that there are levels to grief and many different events can trigger it. In order to make sure team members are listened to and appreciated the author suggests that group work in a professional environment can help those grieving for whatever reason.

                         

     I think the first part of this chapter and its information would help me the most in my future career as a marketer and really anybody's career in any field. In order for a team to truly function and be successful there can be no sort of Collegiality relationships. I also think that the relationships need to go beyond Congeniality relationships because people can not just be friendly with each other they should feel more of a bond. Team building exercises and even going out for drinks as a group after work or other things like that could help build relationships a lot I believe.