Chapter 2 - Connected Educator
This chapter of the textbook talks about connecting teachers from many different areas and teaching them about new technology to use in the classroom. It talks about what may be the most important aspect in a professional environment, connection. This is so important because it applies to any work environment no matter what the profession is. I have personally always felt that communication and being connected with fellow employees is the most important skill to utilize.
My future profession is in marketing and just like any field the technology is constantly improving and we will need to learn how to utilize it together to improve marketing campaigns.
The textbook highlights three aspects of communication and one of them is "Local Community." I feel this is the most important aspect because in the field of marketing it is important to learn about your local community so you can connect with them and make sure they buy into what you are selling. This aspect also deals with face-to-face communication but it does not literally mean face-to-face. That could also mean communicating on social media and in today's world having a social media presence for marketing is key.
After reading the syllabus for this class it is clear that we will have to market ourselves on linkedin. Part of linkedin is connecting with other people. It is important to connect with people who present themselves professionally so this "Local Community" connection applies to this very class as well.
Source: The Connected Educator: Learning and Leading in a Digital Age, 2012, Nussbaum-Beach, S and Hall, L.R.
Hello Dave!
ReplyDeleteI enjoyed reading your post because I agree with everything that you wrote and definitely have gained some perspective on the importance of understanding your local community in order to market your product towards the correct demographic. Using technology as a tool in marketing is something that will forever be evolving, which is why it is so important to keep up to date on new technologies and communication. Another aspect of Marketing is the heavy emphasis on collaboration and the use of technology definitely makes this more achievable. LinkedIn is a great way for students such as ourselves to market ones self to future employers. LinkedIn will certainly be a great practice tool for us.
ReplyDeleteYour comparison of relating marketing and technology was extremely insightful. I found it interesting how you talked about face-to-face virtual communication through social media and how it is the future. It is really amazing how advanced marketing has become. I am reminded of this every time I open the internet as I am targeted by ads. After reading your blog I was reminded of how I need to market myself better online if I want to be successful.